HF Sinclair
Basic Function
Petro-Canada Lubricants Inc. (PCLI), an HF Sinclair company, located in Mississauga, Ontario is seeking a Marketing Operations Specialist. The Marketing Operations Specialist will be responsible for the consistent and disciplined execution of marketing processes within HFLS including: stewarding the Speed to Market process, portfolio management of collateral and materials, market research and insights, supporting budget governance reporting and assisting in management of the product lifecycle. They will contribute in the development of segment plans and execution activities in order to deliver the most value for our customers, distributors, associates and organization.
Job Duties
Segment & Innovation Support:
- Steward the Speed to Market process from idea inception to project implementation
- Develop agency briefs to outline expectations and requirements for creative materials
- Provide product launch support including creation of collateral, literature, training and communication
- Support execution of segment strategies, market research and product training
- Implement label and packaging requirements while contributing to the design
- Assist in the execution of advertising, trade shows, customer testimonials, campaigns and promotions
- Campaign management, lead qualification and assignment. Monitor performance and track ROI
- Support preparation and execution of budget governance reporting and expense management
- Lead development and implementation of market research plans to support the growth of the business
- Manage relationships with various suppliers (advertising, trade shows, digital, printing, labels, etc.)
Reporting & Communication:
- Steward budget governance reporting and monthly expense management
- Utilize Salesforce to provide project updates/milestones and communicate with cross-functional teams
- Support the Marketing Programs Manager in developing KPIs/metrics and creating reporting dashboards
- Contribute to annual marketing category volume and margin performance and 5-year plans
- Provide analytical insights with actionable recommendations focused on results
- Conduct competitive analysis and preparation of market research findings
- Contribute in cross-functional team meetings alongside Sales, R&D and Global Supply Chain
- Participate in audit and reviews as needed
Marketing Processes:
- Manage, develop and optimize the Speed to Market process
- Initiate product line changes (PLC’s) and monitor workflow progress
- Steward internal Red Folder approval process for marketing collateral
- Portfolio management of marketing materials including tech datas, tech bulletins, sell sheets, brochures etc.
- Participate in projects to improve overall Marketing department processes and capabilities
- Assist in the management of the product lifecycle through SKU optimization
Special assignments or tasks assigned to the employee by their supervisor, for example but not limited to:
- Leading budget planning and reporting for the Global Marketing team
- Administering speed to market process
- Managing SKU optimization
- Leading market research and related reporting
- Managing audits and records management initiatives
Experience
- A minimum of 2-5 years of experience in a marketing role
- Project management skills is preferred
- Business administration experience is an asset
- Experience of CRM (Salesforce) is preferred
Education Level
- A university degree is required
Required Skills
- Strategic thinking; ability to handle strategic initiatives
- Strong marketing and project management skills
- Process oriented and results focused
- Organized, effective time management skills
- Strong customer focus and brand building orientation
- Demonstrated non-authoritative leadership (NAL) skills
- Analytical, market research and problem solving skills
- Advanced computer skills (Salesforce, SAP, Business Warehouse, PowerPoint, Excel, Word, MS Project etc.)
- Strong interpersonal and communications skills (delivering presentations, listening and writing)
- Creative and innovative thinker with a continuous improvement mindset
- Comfortable with making recommendations based on both facts and judgment
- The ability to take technical information and translate it into terms that our customers will easily understand
- The ability to take the lead on many items without direct supervision/direction from a Segment Manager
Work Conditions
- This is ideally an office based role, but hybrid options may be available
- Some business travel may be required.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.
We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
About HF Sinclair Corporation
HF Sinclair Corporation (“HF Sinclair”), headquartered in Dallas, Texas, is an independent energy company that produces and markets high value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products in 19 states principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high quality fuels to more than 1,300 Sinclair branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming. HF Sinclair also owns a 47% limited partner interest and a non-economic general partner interest in Holly Energy Partners, L.P., a master limited partnership that provides petroleum product and crude oil transportation, terminalling, storage and throughput services to the petroleum industry, including HF Sinclair subsidiaries.
Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.